While Traditional Marketing is generally higher in cost and difficult to track measurably, its main focus is to reach an audience through physical encounters(a person walking by a flyer on the wall). Although we still see this every so often, the shift of the online world is subtracting the amount of people walking past the flyer due to the shift of social platforms and technology itself.

As a solution, Digital Marketing is far better to track measurably because of the speed of technology, turning days worth of campaigns into one sitting. Digital Marketing entails outreach that's unlimited while Traditional Marketing is limited. Digital Marketing has the ability to reach places that Traditional Marketing can't.

Cost Efficiency: Instead of spending more on acquiring new traffic, improving conversion rates allows you to make the most out of your existing traffic and marketing efforts.

Data-Driven Decisions: CRO relies on data analysis and testing (A/B testing, multivariate testing) to make informed decisions about design, content, and user flow improvements. This helps in understanding what works best for your audience.

Competitive Advantage: Businesses that effectively optimize their conversion rates often have a competitive edge. They are able to attract and retain customers more effectively than competitors who don't prioritize CRO

Simply!

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